I Rolled a Fate Roll

How often do you decide over the fate of an entire brand? Two days ago, I privated every video on my YouTube channel and started using a new channel with 15 subscribers. 10,200 subscribers and 1.7 views on the channel - all went to private and can no longer be accessed.

You’re probably asking why. So let’s start from the beginning, shall we?

Geek Peek Has Been in Decline Since 2023

My YouTube channel did not grow. I had infrequent interviews, and those interviews have lived and died on YouTube.

In 2024, I did something I regret and put money into YouTube promotions. Over the course of a few days, my channel went from 3800 subscribers or so, to 10,000 subscribers.

My mind thought it would be a great way to engage with more viewers, and from now on, we’ll see more engagement on the videos we already have. However, my gut said it was a mistake.

And my gut was right.

10,000 Subscribers Turned Out to be a Vanity Number

10,000 subscribers is such a good number to look at. It made me proud that my channel reached it.

But it was fake. I used one of YouTube’s own tools to bring more subscribers, but the eyeballs I got turned out to be uninterested in my content.

The biggest lesson I learned from this was that YouTube promotions are wrong. They may be right when you already have an active subscriber base that loves your content, but they were a mistake for my channel.

When you have 3500+ subscribers, you don’t get a lot of engagement on your content. Some videos still flop and get double-digit views.

When you organically grow to 10k subscribers, that changes. A lot more people are interested in what you have to say because they chose to watch you and subscribe—they didn’t click an ad.

Sure, they may arrive from a viral video, but by that point, you already have a lot of content to satiate their curiosity.

So We Moved. And I’m Terrified.

A few days ago, I moved to a new channel (well, not new, but created in 2021, left unused, then last year I started publishing shorts to it and got around 15 subscribers).

So this week, I privated everything on the main channel and started republishing everything on the new channel.

It came with a few advantages:

1. I could now have a unified description for all videos.

2. I could now refresh their thumbnails.

3. I could cut away moments that have dropped users in the past.

Ever since I started posting to the new channel, we grew from 15 subscribers to 36. That’s more than double. Later today I’ll also share a voice memo on the podcast RSS that we have moved and will include the link to the new channel in the description of that episode.

The plan is to republish all episodes day by day until we reach 54 episodes which by that point we will continue publishing weekly episodes of season 3.

If you want to join me and watch nerdy creators tell their story, please feel free to subscribe to channel here:

That’s It For Now!

I’ll keep you updated about the channel as we publish more content. If you have any questions, hit reply and I’ll reposnd to you directly!

Thank you for reading and I hope you enjoy your weekend 🙂 

Keep it up,
Oren